Bullfrog brought together a group of trusted partners to help develop its new composite NDT product. This short series highlights the unique role each played in shaping the final product, from early market scoping to technical refinement and strategic positioning.
In this case study, we focus on Easol.
The Role of Easol
As Bullfrog’s product concept progressed from early scoping into active development, Easol joined the project as a strategic partner. Using our Headstarts methodology (see earlier post) as a backbone and bringing the strength of our multidisciplinary team, Easol supported several critical areas:
Building the Concept
Easol helped to develop and shape the initial product concept, refining it through iterative market testing and feedback. This approach ensured early ideas were continually validated against real-world customer needs.
Collaborative R&D
Working closely with Bullfrog’s internal team, Easol played an active, hands-on role in the research and development process. Our input during early trials helped identify strengths and opportunities for improvement, accelerating iteration and reducing development risk.
Market Alignment
Beyond technical collaboration, Easol made sure the evolving product remained tightly aligned with customer needs and market demands. Our strategic insight shaped product features that delivered clear, tangible benefits in nondestructive testing scenarios, positioning the product effectively for its intended market.
Through this process, we:
- Identified the market need
- Built the initial customer base
- Developed and validated the concept with key stakeholders
Securing Investment and Building the Business Case
Easol supported Bullfrog in preparing a robust, investable business case to secure the funding needed for further development and market launch.
Marketing, Visual Identity and Product Storytelling
Easol also led the development of Bullfrog’s marketing assets, including the website design, product visuals and communications strategy. This included shaping the product narrative, demonstrating key concepts, and building the overall solution architecture to clearly convey value to customers and investors.
Consortium and Team Development
We played a key role in building the wider delivery consortium, as well as supporting the creation of a capable internal team, ensuring Bullfrog was equipped to take the product to market successfully.
The Impact
Easol’s collaborative, pragmatic approach helped bridge the gap between an innovative concept and a market-ready product. Our involvement brought clarity to technical challenges, improved product performance, and ensured the final solution met both industry standards and customer expectations.
Bullfrog’s composite NDT product launched with confidence, supported by Easol’s expertise in product refinement, strategic positioning and market validation.